One product for fleet, workshop and supplier
120K
trailers managed
3
user roles unified
½
onboarding time reduced
The problem
Three user groups. Zero shared systems.
Fragmentation
How did verbal approvals become a design problem?
The handshake
How do you replace a phone call with a two-tap sign-off?
Onboarding
Why did onboarding time drop by half?
Validation
Tested per role, in their actual environment.
The problem
Three user groups. Zero shared systems.
Learning, rebuilt for screens
500K+
students daily
8
schools in testing
3
iteration rounds pre-launch
The translation
Paper exercises have logic. Does that survive a screen?
Two users, one system
An 8-year-old and a teacher. Completely different needs.
Teacher view
How does the dashboard provide real-time student insight?
Whiteboard
Any exercise, instantly usable in a live lesson.
Testing
What happened when you tested with real teachers and students?
Scale
How did the platform reach over 500,000 students?
Where wanderlust becomes a trip
+15%
conversion Q1 after redesign
18
mo roadmap founded on the journey
0
sprint delays by design
The product
Not a package selector. A trip composer.
Two mindsets
One interface for 'somewhere warm' and 'Barcelona, Tuesday'.
The booking flow
One choice at a time. +15% conversion in Q1.
The roadmap
How a journey map became 18 months of product direction.
Embedded
Two years. Zero sprint delays by design.
The product
Not a package selector. A trip composer.
The visit that never really ends
50+
active venues
2→1
platforms merged
B2B2C
two user layers
The product
One app. The full visitor journey.
The merge
Two products, two business models. Neither could break.
GPS billing
Pay per minute. How do you make that feel fair?
50+ venues, one framework
Same components. Different brand every time.
The website
Lower bounce rate. More demo requests.
Testing
Real visitors. Real venues. Real queues.